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Hilarious bad marketing moves

On the back of thelondonpaper today, an ad by British Gas for a price guarantee – fix your prices until 2011. This is on the day it announced a 35% price rise.

That’s just gauranteed to infuriate people even more. Plus of course, the reason they’re offering it is because they know that prices will drop from their current high over the next few years. Centrica have scores of analysts who work on predicting prices years in advance, so they know his very well.

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