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Why Apple faces an uphill battle in the enterprise market

Via John Gruber comes this great quote which, I think, illustrates the issues that Apple has in cracking the enterprise market with the iPhone:

"I have nothing against iPhone. It’s great," says Manjit Singh, CIO at Chiquita Brands International Inc. "But we’re a BlackBerry shop, and I don’t think iPhone brings anything new to the table. It has a great user experience, but that’s all."

John’s slightly sarcastic about what the guy’s saying, but I think that it actually illustrates very nicely the issue that Apple faces in cracking the corporate market, both with iPhone and (to a lesser extent) Mac.

In the corporate market, the person doing the buying is the IT manager, not the actual end-user of the product. And IT managers have a different set of needs to end-users, largely focused on ease of administration and effective ties to corporate back-end technologies.

That’s why Apple’s focus with iPhone 2.0 on features like remote locking and integration with Exchange is smart. It gives something that IT managers need, without compromising on the usability (I hope!)

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