“If you’re thinking in terms of a couple hundred dollars, your app probably isn’t even going to get listed in the App Store. The App Store isn’t going to be like VersionTracker or MacUpdate, where every piece of junk gets listed as it’s submitted.”
Which again raises the question: Is Apple going to be the gatekeeper not just in terms of whether applications are security risks – the original justification for the App Store strategy – but also whether they think the application has appeal?
If Apple is going to be the arbiter of what counts as “good” for applications, that effectively locks out many, many small developers – and also reduces the potential choice for consumers. It also means niches are ignored: an application might well only sell a couple of hundred copies, but be – to those couple of hundred users – of great benefit.
Let’s note again: if Apple rejects your application, there is no alternative way of getting your programme on non-jailbroken iPhones. Apple controls the developer channel completely. Because of that, I think it has a duty to be as broad as possible in who it accepts. Consumers, not Apple, should be the arbiters of what is a good, viable application. Let free markets decide.