EMI, the big music company, spends 25 million pounds a year "to scrap unsold CDs".
That’s about $50 million — a year.
To destroy unsold physical inventory in a world of ubiquitous digital distribution.
Only one thing: for a lot of the world, digital deliver isn’t ubiquitous. Even in the UK the majority of households are only just getting broadband – a prerequisite for digital distribution. Of course, in time they will – but Marc needs to remember that not everyone in the world lives like a dotcom millionaire