Kevin Burton makes a very good point:
"This Gizmodo prank is slightly funny – until you realize that people are trying to work in this type of environment.
I wonder how Gizmodo would feel if people were to launch a distributed denial of service attack against gizmodo.com.
Not that I’m advocating such a thing. I wonder if a Youtube video of HTTP timeouts on Gizmodo.com would be just as funny."
"Pranksters" only tend to find this kind of thing funny when it’s them making the money and other people losing it. Turn the tables, and they squeal.