Video rentals coming to iTunes

Well, unless Apple is pulling some fun stuff in its code to seriously mess with everyone's head, that is. Evan DiBiase dug deep through the new version of iTunes and found lots of text strings suggesting that video rentals will be coming soon to iTunes.

What will be interesting is if they roll this feature out to Apple TV, which is where it would really start to make sense as a kind of on-demand movie rental system for the home.

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Apple, iTunes