Friday, November 23, 2007

Marina Hyde in Binge-drinking in the name of science: "Do you think there’s a department called ITV Science?" One can only imagine that the answer to this question follows the old media maxim that any headline in the form of a question automatically has the correct answer "no".

Rory Sutherland: Let’s put sales promotion at the heart of the agency: "The second assumption is just as dangerous: it is the dangerously linear assumption that the best way to build a brand is to set out to build a brand. I really don’t believe this. I think if you set out to build a [...]