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Zune Insider : Price Drop

Zune Insider : Price Drop.

Some of you may have already heard, but tomorrow we’re dropping the suggested retail price for Zune to $199.  It’s part of the normal product lifecycle, something we’ve had on the books for months.  We just got some research back and customer satisfaction with the 30GB device is really high (around 94%) and we expect even more consumers will now want to discover the Zune experience at the new lower price.

Oh sure, this is nothing to do with what any other company might be doing on the 5th. Nothing at all.

Actually, a more interesting observation is on the language. There really isn’t any passion in the way the poster talks about his product. It’s all about "some research", "the product lifecycle", and so on.

A simple proposal to anyone blogging about their product: before you type, think "how would Steve Jobs say this if it was his product?" Then write that. It will sound a lot better than this kind of bland corporate-speak.

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