“Bottom Line – I believe Apple once again met and exceeded increasingly high expectations. It now has a very deep and complete product line for going into the holiday season, at amazing price points and feature sets that will drive different customers into different purchase funnels. While Apple could easily have kept price points on some of these models higher, they wisely chose not to do so. This is not about a re-fresh of the products aimed at the existing market.
Apple is NOT preaching to the choir here, they’re looking to get a whole new customer into the house of worship and that’s exactly what’s likely to happen this holiday season”