What’s the future for advertising, PR, marketing, and publishing agencies?

More on the disconnect between PR/marketing agencies and their potential customers:

Most clients (75%) are buying solutions to their business problems – most agencies think the client is looking for advertising, or PR, or design or whatever other silo fits their model. Agencies should present a solution, not a discipline.

Here’s a prediction for you. Within ten years, the disciplines of advertising, PR, marketing and customer publishing will have blurred to the extent that few people will think of themselves being solely within a single one of them.