What did it take for this to happen? Try this one on for size: in the past three months (April, May, and June 2007) Apple sold more Macs than it has ever sold in a single financial quarter. Ever.
I remember the days not that long ago when Apple was bumbling along selling 750,000 Macs per quarter… and that was a good quarter. I really must dig out the spreadsheet that I put together showing Mac sales and revenues going back to 1994 some time.
The big win, as Jason rightly points out, is laptops:
In early 2005 Apple was selling less than a half a million Mac laptops per quarter. But in this last three-month period, the company sold 1.1 million MacBooks, the most laptops Apple has ever sold in a single quarter. In the past year 61 percent of all Macs sold have been laptops (back in early 2005, the numbers were reversed — 60 percent of Macs sold in the first quarter of 2005 were desktops).
That’s a pretty astounding number, and one that Apple is to be congratulated on.