The iPod virus infections shows a lack of capability (security QA in shipping products) and poor communications (failure to take full responsibility). It’s a very small problem, but their arrogant approach to spinning the story lead me to question how they might respond to more serious issues. We have, over the course of a couple months, two incidents where Apple decided to play the PR game rather than taking responsibility and communicating openly. I realize those of you that still believe the wifi hack was BS probably believe Apple dealt with the situation reasonably, but for reasons I can’t disclose I still think PR overrode good security practices.
As Rich says later on, "I really REALLY don’t want to see them go the way of other vendors who put PR in charge of security."