Excellence is not the name of the game in weblogging. That is the not-so-innocent fraud. The name of the game is attracting attention, and writing skill and interest and passion all matter less than marketing skill when it comes to attracting attention.
This relates to a lot of the things that I’ve been writing about and thinking about of late. i’ve sometimes been cast in the role of something of a nay-sayer when it comes to much of the recent talk about the possibilities of technology, which is ironic given that I’m very much an enthusiast. I need to think about this a lot more.