RocketWho?

I’ve been resolutly ignoring the departure of Amanda "Z-List" Congdon from RocketBoom, but, on the principle that everything is funnier in comic form, I point you at Rocketboom the comic.

I love the fact that someone who creates content that never hit more than a million downloads (and more often did around 300,000) can cause such wailing and gnashing of teeth around the Blogosphere, while the same bunch of people nod their head in agreement with Chris Anderson that "the era of the blockbuster is over". By comparison, the best selling album in the US of 2005 (Mariah Carey – people, are you nuts?) sold 6 million copies, closely followed by 50 Cent (nearly 6 million). An average episode of Desperate Housewives reaches 14 million households.

Does this whole video podcasting thing remind anyone else of Warhol’s quote that "in the future, everyone will be world-famous for 15 minutes"? I think that Andy would have LOVED all this.

  • http://www.oiftalk.com Ken H

    I agree with Z-list. But I think it’s comparing apples to oranges if you compare vlog ratings with mainstream CD releases or television programs.

    Just because Technovia has less readers then the Wall Street Journal, doesn’t mean that it’s a bad site :)

    Soon Video Logs will be subject to some kind of govt intervention. and THAT my friend, is the true sign of achievement!

  • http://technovia.typepad.com Ian Betteridge

    Yes, of course you’re right – it’s IS comparing apples to oranges. But given that this is exactly what some commentators are doing – predicting the death of mainstream publishing because of blogs/vlogs/podcasts – I think it’s fair to point out that there’s more than a little way to go yet :)

  • Danny

    I don’t see how this contradicts Anderson’s point at all. He’s not arguing that hits won’t exist any more, but that the curve extends further, and it’s possible to extract an increasing %age of revenue from this long tail of niche products with small audiences.

    The furore over RocketBoom would seem to fit perfectly well into that. RB has an audience so tiny, so amazingly niche that it would be literally inconceivable for it to make any kind of income on previous forms of mass media. It just wouldn’t exist.

    One data point like this doesn’t confirm the Long Tail thesis, but it seems to fit it more than deny it.

  • nick s

    I deflate the Rocketboom phenomenon thus: “No, you’re not going to fuck her.”