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Long Tailism

In The Rise and Fall of the Hit Christ Anderson claims the era of the hit is over, and extends this to other forms of content.

I’m going to work on something about this, because my hunch is that Chris is wrong: what’s dying is, in fact, just bad repetitive "more of the same" work. Where something is unique, it does well: look at the 21 million people who watched England’s world cup game with Paraguay in the UK. Of the top 10 box office movies, nine were made in the last ten years, and seven in the past five. When a film like Titanic can make $1.8 billion on sales alone after having cost $200 million to make, there’s still a lot of profit to be made on Blockbusters: it takes an awful lot of small-budget movies to make up a profit of $1.6 billion.

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  • http://commonusers.blogspot.com Jem

    I sometimes think anderson is wrong but then his obsessive number crunching scares me off.

    How many films from the 90s and 00s in the all time box office but adjusted for inflation ???


    And (this figure has been quoted many times by the BBC as part of its recent charter review process)

    in 1994 there were 182 UK TV programmes watched by over 10m viewers

    in 2004 there were just 19.


    there are still hits but there are fewer and they have less impact.

    even if james blunt has sold a lot of records.

  • http://technovia.typepad.com Ian Betteridge

    I suspect – and I have only hunches to go on – that the “adjusted for inflation” figures actually are a little misleading. The ones I’ve seen have all been adjusted for box-office inflation, not general. It would also be interesting to look at the profits, rather than the BO – and, of course, add in DVD sales…