Link: my blog: Calacanis.
Ya see users like Digg, Del.icio.us, Reddit and Flickr because they are contributing to true, free, democratic social platforms devoid of monetary motivations.
Hmm. What’s this I see on Digg.com? Why, it’s advertising! No monetary motivation there then. And on Flickr? Why, it’s paid-for services! No monetary motivation there, then.
What Kevin means, of course, is that there’s no monetary motivation for the people who actually contribute to the site and make it valuable. For the middle-man – Kevin – there’s a fair amount of monetary motivation. (And whatever happened to disintermediation, anyway?)
If Kevin really means it, he’ll turn Digg into a not-for-profit company that uses advertising solely for paying for its bandwidth, the salaries of the essential staff, and investment in infrastructure and the like.
But he won’t do this, of course, because he wants to sell the company at some point and make a sack load of money from it. That, folks, is the hypocracy of the Web 2.0 generation. Information wants to be free – as long as it’s YOU that’s giving THEM the information, and THEY can make money off it.