Speaking of Steve Rubel:
In an interview conducted with the Bulldog Reporter (scroll down three-quarters way for the actual piece), New York Times veteran tech reporter John Markoff said that Steve Jobs told him he’s “getting interest from corporations about creating podcasts to reach customers and others directly — without going through [traditional media]. An example might include something like Adobe wanting a podcast for Photoshop users.” Is Apple eyeing corporate podcasting? [via Micro Persuasion]
One of the most interesting trends in media is the disintermediation of publishing. More and more companies are effectively bypassing traditional media companies and speaking directly to their customers through what effectively are corporately sponsored magazines. A company that I’ve been doing some work for lately – Redwood Publishing – specialises in these sorts of magazines, which often have circulations far, far in excess of their newstand cousins (Volvo Magazine, for example, is distributed in 75 countries in 27 languages!).
In the many-to-many conversation, corporations have access to the same tools as the rest of us. It’s just that they have an awful lot more money to spend – and thus, their voice is going to be one of the loudest ones around.