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Coursey: Podcasting Is Not the Next Mass Medium

Link: Podcasting Is Not the Next Mass Medium.

Opinion: Independent voices will fade away because it is hard to be original and interesting over time, and major media outlets will be the big fish in this small pond.

The same could be said for blogging, and yet a few years into the blogging phenomena, we still have a huge range of varied and interesting bloggers. Sure, some have faded away – but there’s been thousands more stepping into the breach to replace them. The same is likely to be true for podcasting.

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