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Apple pulls Wiley book titles from stores

Disappointing, but completely unsurprising news via Spymac

An upcoming biography of Apple CEO Steve Jobs titled “iCon Steve Jobs: The Greatest Second Act in the History of Business” has prompted Apple to pull other books by the publisher from its shelves. According to Mercury News, John Wiley & Sons, a leading publisher of technology books, said Apple Computer has removed all its titles from the shelves of Apple stores in apparent retaliation for the upcoming biography. The books disappeared from Apple stores last week after a month of increasingly contentious discussions about the book written by Jeffrey S. Young and William L. Simon. Young, who was a contributing editor for the Mercury News in the early 1980s, said he is dismayed by Apple’s reaction to “iCon”. He said it updates a biography of Jobs he wrote 20 years ago, called “The Journey Is the Reward”. The latest book retraces Jobs’ early days as a computer maverick and chronicles his failure with NeXt. But it also documents his triumphant return to Apple, the successes of the iMac and iPod as well as his role in remaking animation through Pixar Animation Studios, the Mercury News report says.

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    There’s a skirmish brewing between Steve Jobs and the Wiley publishing group. As usual Mr. Jobs is taking the road less traveled. His tactics fighting this skirmish have the PR hens clucking their collective disapproval. What has the traditional