"I told them they should release things before their time, like what they’ve done with Doctor Who," he said. "Give out the first episode online, because it’s going to be valuable. You’ve got that cool factor, and it’s the whole, ‘I’ve seen it before you have’ kind of thing."
Bailey said the leak "is great, and it’s the first time we’ve ever seen them do it, and so we’re really impressed with them."
The only comment I’ve heard about this from BBC insiders is "bullshit". So I’d take Mr Bailey’s claims that one of the world’s largest media organisations is following his plan with a pinch of salt.