John Gruber (one of the best Mac-related commentators on the web) takes a look at the Think Secret case in Daring Fireball: If The New York Times Jumped Off a Bridge.
Contrary to Think Secret’s statement-as-fact that Apple never would have even “considered” filing suit against The New York Times, I think in fact the opposite is true. If The New York Times, or any other deep-pocketed mainstream publication, had published the same information, obtained in the same way, Apple might have been more likely to file suit than they were against Think Secret.
Sorry John, but this simply isn’t true. In ten years of being a reporter, I’ve covered lots of stories which included so-called "trade secrets", and not once in that time have I been sued (and only once did a company even threaten it). The reason was simple – I worked for companies that had deep pockets, and good legal teams. John’s old enough to remember back to the era of MacWEEK, which covered Apple in exactly the same way and, despite occasionally frosty relations with Apple, never ended up in court.