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MSNBC – The Zen of Fighting iPod

Creative CEO Sim Wong Hoo interviewed is interviewed by Steven Levy in Newsweek. Among lots of interesting comments is this on Steve Jobs:

Steve Jobs is a personality that we all have to reckon with. His way of dealing with the media and all these things is legendary. But he was not the first to come out with this MP3. We started way back in 1999. We paid a lot of school fees for our mistakes along the way, but [our] company has transformed from a sound-card company into a company where we do all kinds of external products.

I wonder if Mr Sim shouldn’t be worrying more about mobile phones than Apple…

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