iTunes Essentials

Apple has launched its iTunes Essentials on the UK music store, and it’s a terrific incentive to buy. The basic idea is simply compilations of songs according to genre, artist or mood split into three categories: The Basics, Next Steps, and Deep Cuts (you can also buy the lot, as the Complete Set), which lead you from the fairly obvious choices in a genre to some things that even completists might not have heard of.

It’s another demonstration about why Apple gets how to do this kind of service. iTunes Music Store, despite the recent launch of Napster’s portable subscription service, remains the king of the hill thanks largely to its ease of use.