Influencing the Influencers

Later this month, Microsoft will be bringing a new group of “influentials” to campus: a bunch of top DJs.
[Microsoft Watch from Mary Jo Foley]

Why is it that everywhere I look at the moment, I see Microsoft doing interesting things with media? From Portble Media Center through to more and more WMA based stores, I’m wondering if anyone else has a chance now MS has decided it wants to own the media platforms of the future.