Scoble points out a slew of Microsoft blogs. That means blogs are on the radar at Microsoft, and that should make the whole thing really interesting. [Scobleizer]
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Err… not wishing to prick your balloon here (any more than usual) but I doubt that one page linking to a few blogs deep down within a community bit of MSDN means that blogs are any more on MS’s radar than they were before. Admittedly some of those blogs are on an MS-run site, but they were hacked in there by Don Box, who, a couple of months ago, was complaining about the lack of blogging at MS:
Thing is, blogging is so huge now I very much doubt it wasn’t on their radar already a year ago, if not earlier. However, that doesn’t mean they’ll be able to build a product around it.
I’m not so sure. First of all, remember back when Microsoft didn’t “get” the Internet. The fact was that it Gates knew all about it – I know one consultant who was giving him briefings on it well before the company had its apparent Internet epiphany. They knew about it – but didn’t know what to do with it (yet). Ditto instant messeging – it was 31 months from the launch of ICQ to the launch of Windows Messenger, during which time MS was pretty much running silent about the importance of IM.
I doubt they will be able to build a product – but they could integrate support into either Windows or Office (or both) for easy blogging.
I got another email today from a Microsoft executive that says that weblogs are being used more internally and externally.
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